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Massachusetts Liberal

Observations on politics, the media and life in Massachusetts and beyond from the left side of the road.

Sunday, June 15, 2008

"I was crushed on the Green Line and all I got was this lousy T-shirt"

You can tell Noah Bierman, the Globe's transportation writer, hasn't been around here very long. Who else would think the MBTA is a souvenir marketer's dream?

Bierman appears to have carved out a distinguished career at the Miami Herald, where he no doubt first came to the attention of Globe boss Marty Baron. But his stint as transportation reporter at the Globe has been marked by some rocky starts and stops, most noticeably by recently tearing down a three-year-old bridge that really was a 100-year-old one.

So perhaps it's understandable that he wants to change the subject. But I think he's going to get a lot of people T'd off.

Full disclosure: I have a London Underground T-shirt. It's a great tourist souvenir. But apparel celebrating the MBTA?

Hey Noah, you shouldn't buck Brian McGrory on this one. There's nothing romantic about the Miserably Bad Transit Atrocity. Overcrowded cars. Buses and trains that travel in packs. Unreliable schedules. Surly operators more worried about their own image than their riders comfort and safety.

But, if you insist, a few ideas for T marketers.

"I was crushed on the Green Line and all I got was this lousy T-shirt"

"Warning: I brake for sardines"

"Hey pal. Come up here and pay your fare"

And of course, the greatest legacy:

"The Real Story About Charlie: The Man who Never Returned"

Maybe Roger Berkowitz can help the T with the marketing?

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