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Massachusetts Liberal

Observations on politics, the media and life in Massachusetts and beyond from the left side of the road.

Monday, July 14, 2008

Quand vous dit Budweiser....

The Clydesdales are going to get a makeover.

OK, it may not be the same as the Rockettes toiling for the Japanese, but another foreign group has taken to heart the phrase "Buy American"and an institution considered as American as apple pie is seeing its corporate headquarters head out of the US.

Anheuser-Busch's decision to sell to InBev certainly won't affect me. I moved on to fuller body beers along time ago (American brewed too!) And the brewery's chief competitors are already owned by South Africans and Canadians.

But Bud always tried to project the All=American image, with the Clydesdales and the dalmatian at the heart of the Fourth of July Parade image.

Business is business. But somehow this one is a sign of the further weakening of the American brand.

Besides, how many frat boys speak French? Or Flemish? Especially when drunk?

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