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Massachusetts Liberal

Observations on politics, the media and life in Massachusetts and beyond from the left side of the road.

Thursday, December 18, 2008

Who's paying for that Citi commercial?

We're in the home stretch of the holiday shopping season and so our senses are being bombarded as never before with TV ads urging us to buy this -- and charge it.

The ads that ask you to buy your spouse a car for Christmas (whatever happened to perfume and jewelry and plasma TVs?) and stick it on your Citi Card begs an obvious question: who is paying for this advertising?

In particular I'm curious abut the regular full page CitiGroup newspaper ads and the TV spot about the obnoxious seat jumpers who get rousted by a bouncer.

The banking industry does not appear to be scaling back on advertising, despite having gone to Congress with hat in hand and coming away with $700 billion.

That holds especially true with CitiGroup, whose $300 billion bailout seems to hold taxpayers on the hook for much of their bad debt. That leaves them with the funds to purchase advertising and name baseball parks.

Maybe that's something the Herald's enterprising reporter should check out

And one last thought -- why am I still being bombarded with offers to sign up for new credit cards?

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Blogger John Mc said...

Well, how in the future are TV ad times bought and paid for??

December 18, 2008 11:54 AM  
Blogger Outraged Liberal said...

Fair question. I suspect ads can be pulled at the last second. Even if there is a cancellation penalty, I suspect it would eb cheaper than the full price of the ad buys.

December 18, 2008 7:29 PM  

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