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Massachusetts Liberal

Observations on politics, the media and life in Massachusetts and beyond from the left side of the road.

Tuesday, May 18, 2010

Got a clue?

One of the first rules in political advertising is that a candidate's advertising should define him or herself. That's especially true for a candidate without broad name recognition or visibility.

That's just one factor that leaves me scratching my head over Charlie Baker's attempt to coin a phrase and light a fire under a political campaign where he still lacks broad awareness -- even when slightly more voters who view him very unfavorably than those who rate him very favorable.

What's even more disconcerting is Baker's first major ad push is a negative one -- trying to tap into the rampant public unrest with slogans rather than a plan. Every voter, including myself, has grumbled about taxes, services and the peculiarly out-of-touch group called the Legislature.

But Baker has offered no solutions to the problems -- no new taxes has not and never will mesh with the idea of providing services the public has come to demand. The Reaganesque free lunch mantra is largely responsible the huge hole in the federal budget and the layoff of police, firefighters and teachers locally.

And have you really eliminated "half the senior management team" on Beacon Hill if Robert DeLeo and Therese Murray continue to collect pay checks next January? No change is possible with a dramatic turnaround in the legislative delegations.

Voters are indeed very angry -- with Arpege politicians who promise them anything and fail to deliver. Patrick's property tax cut pledge from 2006 is high on the list here.

In one sense, Baker's ads promise nothing, just an empty slogan around which inchoate anger can rally. But for a candidate who was once full of promise himself, a clear-thinking adult who placed pragmatism over politics, the ads are a huge disappointment, a reflection of a campaign in chaos because it has still failed to connect with voters.

Yeah Charlie, I have had enough. Enough of pandering politicians who offer words, not deeds; who go negative before they offer sensible plans that can translate into majorities in the House and Senate; who squander goodwill and common sense in a volley of empty words.

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2 Comments:

Blogger Bob Neer said...

Great minds think alike! :-)

May 18, 2010 12:06 PM  
Blogger Outraged Liberal said...

That description may explain you but what about me? :-)

May 22, 2010 9:20 AM  

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