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Massachusetts Liberal

Observations on politics, the media and life in Massachusetts and beyond from the left side of the road.

Monday, January 31, 2011

Running out of places to put the cliches

The TV meteorologists are in full ratings mode today, with forecasts of one to two more feet of snow being offered for midweek. Naturally there's conjecture of where we're going to put it.

But to be honest, I'm worried about a different impending shortage: what happens when we run out fresh cliches?

The Globe has already committed to burying Shaq, a twist on what was a funny measurement when they tried it on Robert Parish a long time ago. The Big Frosty has been a good sport since he came to town, so we can give them a pass on this one.

But what are we going to do with all those live reports where earnest reporters stuck out in the elements struggle to come up with new ways to describe the onslaught of white? Yard sticks are becoming useless. Sidewalks and paths remain snow- and ice-covered days after a storm so kicking the freshly fallen white stuff is less dramatic (and a lot more dangerous for footing).

And how many more times can we learn about the packing consistency of the precipitation?

It seems forecasters and their anchor and reporter colleagues are about to run out of new things to say! Forget the salt and sand and plows, get a fresh stock of thesauruses. Snowmageddeon is upon us!

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